Data Mining Can Be Used for Each of the Following

question 199

Multiple Choice

Data mining can be used for each of the following purposes except:

• A)develop profiles of a firm's best customers.
• B)develop profiles of customers who tend to purchase competing brands.
• C)identify current customers who fit the profile of a firm's best customers.
• D)identify current customers who would be good prospects for cross-selling other products.

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Definitions:

Maker

In a financial context, the maker is the party that creates or issues a financial instrument, such as a check or promissory note.

Cashier

An employee who handles customer transactions and the management of money in a retail environment, often responsible for processing cash, credit, and other forms of payment.

Bookkeeper

An individual responsible for recording and maintaining a company's financial transactions, such as purchases, sales, receipts, and payments.

Cash Equivalents

Short-term, highly liquid investments that are readily convertible to known amounts of cash.