An Incentive Program Designed to Encourage Repeat Purchases Is Called

question 141

Multiple Choice

An incentive program designed to encourage repeat purchases is called:

• A) direct marketing
• B) permission marketing
• C) a frequency program
• D) a ride-along program

Understand the triple bottom line concept and its application within the Global Reporting Initiative framework.

Distinguish between the focus areas of ethics audits and social reports.

Appreciate the importance and methods of securing stakeholder input during an ethics audit.

Know the escalation phases during an ethical disaster and the concept of shared values in successful management.

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Definitions:

No Further Deposits

A situation or condition where no additional deposits or contributions are allowed.

Future Value

The value of an asset or cash at a specified date in the future that is equivalent in value to a specified sum today, considering interest or capital gains.

Purchasing Power

The amount of goods or services that one unit of money can buy, reflecting the economic value of currency.

Interest Rate

The fee that a borrower must pay to a lender for borrowing assets, typically represented as a percentage of the principal amount.