In Purchasing a Direct Mailing List, a Compiled List Consists

question 163

Multiple Choice

In purchasing a direct mailing list, a compiled list consists of individuals who have:

• A) met a specific demographic profile.
• B) responded to previous direct mail offers made by the company purchasing the list.
• C) made purchases or responded to direct mail offers in the past.
• D) responded to a direct mail offer within the last 30 days.

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Definitions:

Abnormal Pap

A Pap test result indicating that there are changes in the cells of the cervix which could be precancerous or cancerous.

Oral Contraceptives

Oral contraceptives are medications taken by mouth to prevent pregnancy by inhibiting ovulation or by causing changes in the cervical mucus and uterine lining.

Birth Control

Methods, devices, or medications used to prevent pregnancy.

Luteinizing Hormone

A hormone produced by the pituitary gland that triggers ovulation and stimulates the production of progesterone in females, and testosterone in males.