The Two Most General Categories of Consumer Promotions Are Franchise-Building

question 7

Multiple Choice

The two most general categories of consumer promotions are franchise-building promotions and:

• A) price-incentive promotions
• B) nonfranchise-building promotions
• C) sales-building promotions
• D) sales promotions

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Definitions:

Autonomy

The capacity to make an informed, uncoerced decision; frequently discussed in ethics and philosophy as a fundamental human right.

Absolute Right

A right that is not subject to any limitations or conditions and must be respected under all circumstances.

Restricted

Being limited in movement, action, or activity, often by laws, rules, or circumstances.

Virtue Ethics

An ethical framework that emphasizes the role of character and virtue in moral philosophy rather than either doing one’s duty or acting to bring about good consequences.