At a Trade Show, the Most Difficult Buyer Group for Manufacturers

question 167

Multiple Choice

At a trade show, the most difficult buyer group for manufacturers to identify would be which group, because they don't want to be identified yet they are a very important group in terms of ability to make purchase decisions?

• A) solution seekers
• B) buying teams
• C) power buyers
• D) reinforcement seekers

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Definitions:

Jay's Treaty

A 1795 treaty between the United States and Great Britain that sought to settle outstanding issues from the American Revolutionary War and facilitate ten years of peaceful trade between the nations.

Impressment

The British navy’s practice of using press-gangs to kidnap men in British and colonial ports who were then forced to serve in the British navy.

British Imports

Goods or services brought into a country from the United Kingdom for sale or use.

French Revolution

A period of far-reaching social and political upheaval in France (1789-1799) that ultimately led to the end of monarchy, rise of democracy, and radical socio-political changes.