The Following Are Potential Problems Associated with Trade Promotion Programs,except

question 30

Multiple Choice

The following are potential problems associated with trade promotion programs,except:

• A) costs
• B) the use of trade promotions to meet short-term sales goals
• C) over-reliance on trade promotions to move merchandise
• D) inability to tie a trade promotion to a consumer promotion

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Definitions:

Influencer Relations

The strategic management of relationships between a brand and influential individuals who can impact consumer opinions or behaviors through social media or other platforms.

Earned Media

Content that is sometimes connected with public relations, but not controlled by brands, which in many ways makes it more trustworthy and less biased compared to other types of content.

Brand Awareness

The degree to which consumers recognize and are familiar with a particular brand, its products, or services.

Social Media Campaign

A coordinated marketing effort designed to reinforce or assist with a business goal using one or more social media platforms.