Approximately Two-Thirds of Consumers Said They Will Switch Brands to Support

question 147

True/False

Approximately two-thirds of consumers said they will switch brands to support a particular cause they care about.

---

Definitions:

Social Marginal Benefit

The additional benefit to society of consuming or producing one extra unit of a good or service, including both direct and external benefits.

Public Goods

Public goods are products or services that are non-excludable and non-rivalrous, meaning they can be consumed by anyone without reducing their availability to others.

Public Good

Nonexclusive and nonrival good; the marginal cost of provision to an additional consumer is zero and people cannot be excluded from consuming it.

Common Property Resource

A type of good consisting of natural or human-made resources where users have shared rights, often leading to problems of overuse or depletion.