The First Major Decision Company Leaders Must Make Concerning Public

question 102

Multiple Choice

The first major decision company leaders must make concerning public relations is:

• A)who will handle the various activities, an internal department or an external agency.
• B)the objectives of the public relations effort.
• C)how it will be integrated with the firm's IMC plans.
• D)the criteria for the selection of a public relations firm.

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Definitions:

Carryforward

A tax policy that allows individuals or companies to apply current year’s unused deductions or credits to future tax years.

Corporation

A legal entity that is separate from its owners, having its own rights and obligations, and is able to own assets, incur liabilities, and sell securities.

Tax Rates Change

Adjustments made by the government to the percentage at which income, corporate profits, or other bases are taxed, which may affect individuals, corporations, and valuation of investments.

GAAP

Generally Accepted Accounting Principles, which are a common set of accounting principles, standards, and procedures that companies must follow when they compile their financial statements.