Although the Word "Better" Is Normally Accepted as Puffery,the "Best

question 169

True/False

Although the word "better" is normally accepted as puffery,the "best" is somewhat vague and implies a comparison,which has recently been tested through the FTC.

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Definitions:

Prestige Pricing

A pricing strategy where prices are set higher than normal because the product is perceived to have a higher value and status.

Price Lining

A pricing strategy that involves offering products at several different price points to provide options for different customer segments.

Price Lining

A pricing strategy that sets a limited number of prices for a specific category of products, thereby simplifying the choices available to consumers.

Demand-oriented

A pricing strategy where the price is set based on consumer demand, often adjusting prices in response to market conditions.