Institutional Ads Tend to Have Higher Recall Scores Than Brand

question 12

True/False

Institutional ads tend to have higher recall scores than brand ads because it is easier to remember a company's name.

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Definitions:

Hallucinogenic

Substances that cause hallucinations - perceptions of objects, sounds, or sensations that seem real but are not.

Benzodiazepines

A class of psychoactive drugs used to treat conditions such as anxiety, insomnia, and seizures by enhancing the effect of the neurotransmitter GABA in the brain.

Alcohol Dependence

A medical condition characterized by a high tolerance for alcohol, withdrawal symptoms, and an inability to limit consumption.

Substance Use Disorder

A condition characterized by an uncontrolled use of substances despite harmful consequences.