Examlex
The two broad categories of evaluation tools are:
Countertrends
Movements or changes that go against the prevailing direction or trends in a particular area or sector.
Professional Associations
Organizations that aim to further a particular profession, protect the interests of its members, and improve professional standards, education, and ethics.
Environmental Scanning
The process of collecting information about external forces that can impact an organization's success, to assist in strategic planning.
Globalization
The process of interaction and integration among people, companies, and governments worldwide, primarily driven by international trade and investment and aided by information technology.
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