Concept Testing Examines The

question 114

Multiple Choice

Concept testing examines the:

• A) success of an IMC program
• B) media purchasing pattern the agency will use
• C) art in an ad
• D) proposed content of an ad and the impact of the content on potential customers

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Definitions:

Carrier

A business that undertakes to transport persons, goods, or both.

Right to Inspect

The authorized capacity to examine or review something for accuracy, quality, or condition.

Goods

Items that are manufactured or produced for sale.

Shipped

The act of sending or transporting goods from one place to another, typically referring to the movement of merchandise after a sale.