When 8 to 10 People Test an Ad Concept Because

question 153

Multiple Choice

When 8 to 10 people test an ad concept because they are representative of a target market,they are called a(n) :

• A) pre- and post-test group
• B) review group
• C) ad content group
• D) focus group

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Definitions:

Fixed-Interval

A schedule of reinforcement where rewards are provided after a specific and constant period of time has passed.

Variable-Interval

A reinforcement schedule where a reward is given after a random period has elapsed following a response.

Fixed-Ratio

A schedule of reinforcement where a response is rewarded only after a specified number of responses, in behaviorist psychology.

Variable-Ratio

A schedule of reinforcement where a response is reinforced after an unpredictable number of responses, making it highly effective in maintaining behavior after it has been learned.