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In measuring emotions,researchers could use questions to inquire about emotional reactions to an ad.An alternative method would be to use:
Persuasiveness
The ability to convince others to change their attitudes, beliefs, or actions through communication.
Verbal
Pertaining to words or the use of speech as opposed to written text or nonverbal forms of communication.
Standing Up
The action of assuming an upright position on the feet from a sitting, kneeling, or prone position.
Warm
Exhibiting kindness, friendliness, and compassion towards others.
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