Positioning Advertising Copytesting Was a Set of Principles Originally Designed

question 155

Multiple Choice

Positioning advertising copytesting was a set of principles originally designed for:

• A) evaluating television ads
• B) evaluating print ads
• C) monitoring emotional responses
• D) persuasion analysis

---

Definitions:

Quality Control

The processes and procedures put in place to ensure that products or services meet certain standards and criteria of quality.

Concurrent Quality Control

Quality control applied to work in progress.

Inferential Statistics

A branch of statistics that makes predictions or inferences about a population based on a sample of data.

Statistical Analysis

The collection, examination, interpretation, presentation, and organization of data using statistical methods and techniques.