All of the Following Are Principles of Position Advertising Copytesting

question 3

Multiple Choice

All of the following are principles of position advertising copytesting (PACT) ,except:

• A) the ad should be based on a theory of human response
• B) the ad should receive a single exposure to measure results
• C) the ads shown should be at the same stage of development
• D) the sample should represent the larger population

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Definitions:

Court

A governmental institution authorized to settle disputes between parties, interpret laws, and administer justice in legal cases.

Professional

An individual with specialized skills and knowledge who adheres to the standards and ethics of a particular profession.

Negligence Action

A legal claim brought against someone who fails to take reasonable care, resulting in harm or damage to another person.

Reasonable Person

A legal standard used to determine how an average person would responsibly act in certain circumstances for the purpose of establishing negligence.