Of the Following IMC Components,the Most Difficult to Measure in Terms

question 56

Multiple Choice

Of the following IMC components,the most difficult to measure in terms of effect on actual sales would be:

• A) personal selling
• B) advertising
• C) trade promotions
• D) direct marketing

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Definitions:

Rehabilitation

A program or process aimed at enabling individuals recovering from illness, injury, or addiction to restore lost skills, regain autonomy, and improve their physical, mental, and social capabilities.

Screening

The practice of testing or examining people for the presence of diseases or undesirable conditions before any symptoms appear.

Health Education

The provision of information and learning experiences to promote and enhance health and wellness.

Injury

Harm or damage that is done or sustained, often referring to physical harm caused by accidents, falls, hits, weapons, and other sources.