Scanner Data Is Often Used to Measure the Impact of the Marketing

question 14

Multiple Choice

Scanner data is often used to measure the impact of the marketing communications in which of these programs?

• A) test markets
• B) recall tests
• C) purchase simulation tests
• D) mall intercept copytests

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Definitions:

Open-Ended Questions

Questions formatted to encourage a full, meaningful answer based on personal knowledge and feelings, rather than a simple yes or no response.

Praise

The act of expressing approval or admiration for someone or something.

Action Items

Specific tasks that need to be completed in order to achieve a goal, often identified in meetings or strategic planning sessions.

Conflict

A clash of opinions or interests; a fight or struggle; an inner moral struggle; to come into opposition; a disagreement or disharmony that occurs in groups when differences regarding ideas, methods, and members are expressed.