All of the Following Are Methods for Evaluating Public Relations

question 34

Multiple Choice

All of the following are methods for evaluating public relations programs,except:

• A) counting clippings
• B) calculating the number of impressions
• C) using the advertising equivalence technique
• D) counting Internet hits

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Definitions:

CCA Class

In tax policy, refers to a category used in Capital Cost Allowance determinations to group assets with similar useful lives for depreciation purposes.

Future Market Values

Estimations or predictions about the worth or price of investments or assets at a future point in time, based on expected market trends and conditions.

Leasing

A process by which one party, the lessor, grants another party, the lessee, the right to use an asset for a specified period of time in exchange for periodic payments.

Assets

Economic resources owned by an individual or business, capable of being converted into cash or used to generate revenue.