For Evaluating Public Relations,which Technique Involves Estimating the Total Number

question 17

Multiple Choice

For evaluating public relations,which technique involves estimating the total number of subscribers or viewers of a media outlet that mentions a company's name?

• A) counting clippings
• B) calculating impressions
• C) the advertising equivalence technique
• D) the multiple exposure method

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Definitions:

Check Register

A record book or digital log used to track checks written, deposits made, and current balance of a bank account.

Cash Balance

The amount of currency and liquid instruments in a company's possession that can be readily used for transactions.

Check

A written order directing the bank to pay a certain sum to a designated party.

Check Register

A record book or digital log used to track checks written, deposits made, and current account balances.