For Evaluating Public Relations,which Technique Involves Knowing the Circulation and Newsstand

question 65

Multiple Choice

For evaluating public relations,which technique involves knowing the circulation and newsstand sales of a newspaper?

• A) counting clippings
• B) calculating impressions
• C) the advertising equivalence technique
• D) the multiple exposure method

---

Definitions:

Antiperspirant

A substance applied to the body to reduce or prevent sweating by blocking the sweat ducts.

Microorganisms

Microscopic organisms that include bacteria, viruses, fungi, and protozoa.

Offensive

Causing upset or harm; often relating to behavior or material that is rude or attacking.

Allergies

A condition in which the immune system reacts abnormally to a foreign substance.