Public Relations Activities Can Be Measured by Counting the Number

question 83

True/False

Public relations activities can be measured by counting the number of times a company's name is mentioned in the media using a clipping service.

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Definitions:

Variable Selling Expense

Costs that vary directly with the volume of sales, such as commissions, shipping charges, and promotional expenses.

Cost of Goods Sold

The financial outlays directly associated with the production of a company's sold merchandise.

Variable Administrative Expense

Expenses that vary in direct proportion to changes in an organization's activity level, such as sales commissions.

Traditional Format Income Statement

A financial statement that shows a company's revenues, expenses, and profits, typically starting with sales and subtracting cost of goods sold and other expenses.