Concept Testing Examines The

question 114

Multiple Choice

Concept testing examines the:

• A) success of an IMC program
• B) media purchasing pattern the agency will use
• C) art in an ad
• D) proposed content of an ad and the impact of the content on potential customers

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Definitions:

Evaluation

The systematic assessment of the design, implementation, outcome, or impact of a project, policy, program, or product.

Formal Conference

An official meeting, often structured, between individuals or groups to discuss topics or issues of mutual interest.

Action Plan

A detailed proposal for doing or achieving something, often with a list of steps and timelines.

Communications Director

A professional responsible for managing and directing an organization's internal and external communication strategies.