All of the Following Are Principles of Position Advertising Copytesting

question 3

Multiple Choice

All of the following are principles of position advertising copytesting (PACT) ,except:

• A) the ad should be based on a theory of human response
• B) the ad should receive a single exposure to measure results
• C) the ads shown should be at the same stage of development
• D) the sample should represent the larger population

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Definitions:

Personal Acceptance Conformity

Refers to the process where individuals adapt their attitudes, beliefs, or behaviors to align with those of a group or society as a whole, often to gain acceptance or approval.

Fault Lines

Divisions or splits within a group that may arise from demographic differences and can lead to conflict.

Larger Groups

Social or working clusters consisting of a greater number of members, often leading to more diverse interactions and complexity in dynamics.

Attributes

Characteristics or features that define or distinguish an entity or concept.