Of the Following IMC Components,the Most Difficult to Measure in Terms

question 56

Multiple Choice

Of the following IMC components,the most difficult to measure in terms of effect on actual sales would be:

• A) personal selling
• B) advertising
• C) trade promotions
• D) direct marketing

---

Definitions:

Inadequate Control

A situation in management or systems wherein the controls are insufficient to ensure the proper functioning, compliance, or quality standards, leading to risks and errors.

Idle Facilities

Assets or resources that are currently not in use or underutilized within an organization.

Performance Pyramid

A framework used for measuring an organization’s performance across multiple dimensions, such as financial, operational, and customer perspectives.

Strategic Control

The process of monitoring and adjusting an organization's strategy to respond to changes in the internal and external environment.