To Measure Cole's Level of Interest in the Products Offered

question 32

Multiple Choice

To measure Cole's level of interest in the products offered at a particular Web site,the online metric that should be used is:

• A) clickthroughs
• B) length of engagement
• C) impressions
• D) brand awareness

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Definitions:

Corporate Social Responsibility

A business model that helps a company be socially accountable to itself, its stakeholders, and the public. By practicing corporate social responsibility, companies can be conscious of the kind of impact they are having on all aspects of society, including economic, social, and environmental.

Society

An organized group of individuals living together in a community, sharing customs, laws, and organizations.

Profit

The financial gain realized when the amount of revenue gained from a business activity exceeds the expenses, costs, and taxes needed to sustain the activity.

Unethical Behaviors

Actions or practices that violate moral principles or standards within a profession, organization, or society.