In a Public Relations Evaluation,the Advertising Equivalence Technique Is Designed

question 41

Multiple Choice

In a public relations evaluation,the advertising equivalence technique is designed to measure the:

• A) number of advertising clippings compared to news releases
• B) number of subscribers and buyers of a print medium in which the company's name has been mentioned
• C) number of calls to a toll-free number following a public relations event, coupled with an advertising campaign
• D) cost of the time and space if a story were an advertisement

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Definitions:

Partnership Status

The legal standing of a business entity comprising two or more individuals who share management and profits.

Compensation

Payment or benefits awarded to individuals for their services, labor, or for losses suffered.

Creditors

Individuals or entities that are owed money by debtors.

Venture

A new business enterprise or undertaking that involves some level of risk.