Examlex
All managers have to pay attention to costs and according to research, the best way to improve organizational effectiveness is by severe cost cutting.
Snickers
A brand of chocolate bar made with nougat, peanuts, and caramel coated with milk chocolate.
Private Branding
The strategy of a retailer selling products under its own trademark or brand name rather than the brand of the manufacturer, to increase profitability and customer loyalty.
Manufacturer Branding
The process by which a manufacturer markets and sells a product under its own brand name, rather than under a retailer or other company's brand.
Generic Branding
Marketing strategy in which products are not branded and are sold without a brand name, often at lower prices.
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