Stan Is the Owner of a Small Marketing Firm

question 40

Multiple Choice

Stan is the owner of a small marketing firm. He designs ad campaigns that specifically target demographic groups within U.S. markets. Which demographic category currently has the largest market size?

• A) Baby boomers
• B) Generation X
• C) Generation Y
• D) Tweeners
• E) In-betweeners

---

Definitions:

Private-Label

Products that are manufactured by one company but branded and sold under another company's or retailer's brand name.

Manufacturer

A person or company that makes goods for sale, especially in a large-scale operation involving machinery and labor.

Generic

Products or content that lack specific branding, characteristics, or unique features, making them universally applicable.

Packaging

The process of designing and producing the container or wrapper for a product.