The Digitec Company Has Recently Decided to Design and Manufacture

question 4

Multiple Choice

The Digitec company has recently decided to design and manufacture a laptop that retails for under $50, in an effort to make information technology available to people in places like rural Africa and rural India. This is known as what type of strategy?

• A) Bottom of the pyramid strategy
• B) Skimming the barrel strategy
• C) Cream of the crop strategy
• D) Top of the peak strategy
• E) Base price strategy

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