_____ Means That Each Employee Is Held Accountable to Only

question 125

Multiple Choice

_____ means that each employee is held accountable to only one supervisor.

• A) Scalar principle
• B) Unity of command
• C) Work specialization
• D) Division of labor
• E) Span of management

Identify the components of a stakeholder orientation and its significance in business practices.

Appreciate the significance of ethical and social responsibility in enhancing firm performance.

Understand the challenges associated with being ethical and socially responsible in business.

Recognize the importance of codes of conduct and how they aid in ensuring ethical compliance within firms.

---

Definitions:

Promotion-to-Sales Ratio

A metric used to measure the effectiveness of a marketing campaign, calculated by dividing the cost of promotion by the sales generated.

Integrated Marketing Communications

A strategic marketing approach that coordinates all promotional activities (advertising, PR, sales promotion, social media) to provide a consistent message across all channels.

Marketing Dashboards

Tools that aggregate and display key marketing metrics and KPIs to monitor performance and support decision-making.

Sales

The activities related to selling or the amount of goods or services sold in a given time period.