Examlex
The general assurance in one's own ideas,judgment,and capabilities is referred to as:
Marketing Concept
A philosophy that firms should analyze the needs of their customers and then make decisions to satisfy those needs, better than the competition.
Marketing Program
An organized, comprehensive plan that outlines the advertising, sales, and marketing efforts for a specific period of time, with the goal of achieving identified business objectives.
Marketing Tools
Various strategies or applications used by businesses to analyze, improve, and automate their marketing efforts.
Utility
Refers to the total satisfaction received from consuming a good or service.
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