The Capacity of an Information Channel Is Influenced by All

question 127

Multiple Choice

The capacity of an information channel is influenced by all of these EXCEPT

• A) the ability to establish a personal focus.
• B) the ability to handle multiple cues simultaneously.
• C) the ability to facilitate rapid, two-way feedback.
• D) the ability to minimize costs.
• E) both the ability to establish a personal focus and the ability to facilitate rapid, two-way feedback.

---

Definitions:

Ultimate Consumers

The final buyers or users of products and services for personal, non-business use.

Promotional Mix

The combination of advertising, personal selling, sales promotion, public relations, and direct marketing methods used to reach target customers and achieve marketing goals.

Pull Strategy

A marketing strategy designed to create demand for products directly from consumers, leading retailers to stock the product due to increased consumer demand.

Retailers

Businesses that sell goods or services directly to consumers, often in small quantities.