Managers Are Increasingly Recognizing the Need to Measure Intangible Aspects

question 30

True/False

Managers are increasingly recognizing the need to measure intangible aspects of performance such as customer service.

---

Definitions:

Social Validity

The degree to which the goals, procedures, and outcomes of an intervention are acceptable and relevant to the participants and their community.

Non-disturbed Samples

Samples collected from natural or unchanged settings or populations, maintaining their original conditions without human-induced alteration or manipulation.

Face Validity

The extent to which a test appears to measure what it's supposed to measure, based on subjective judgment.

Content Validity

When the content of a test includes a representative sample of behaviours thought to be related to the construct (that is, the concept or entity) the test is designed to measure.