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What Is a Variable? Be Sure to Illustrate Your Answer

question 26

Essay

What is a variable? Be sure to illustrate your answer.

Analyze factors affecting ad effectiveness, including message content and audience reception.
Describe the motivation behind and the effectiveness of refutational arguments in marketing messages.
Identify the components and implications of resonance and metaphors in advertising.
Understand the elaboration likelihood model (ELM) and its application in marketing communication.

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