Daniel and Sukumar Are Talking About Where One Can Find

question 39

Multiple Choice

Daniel and Sukumar are talking about where one can find the best deal on a brand of very expensive shoes.However,whenever Sukumar talks,Daniel either responds with "hmmmm" or does not respond at all,and then goes on to talk about his opinion of the best stores.What is Daniel doing?

• A) He is attempting to be a good listener.
• B) He is attempting to shift the conversation to another topic, like sports.
• C) He is attempting to shift the conversation to himself.
• D) He is attempting to increase his status.

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Definitions:

Wants

Desires or needs that drive consumer behavior, often going beyond basic necessities.

Demands

Consumer desires for specific goods or services supported by the ability and willingness to pay for them.

Production Era

A period in the history of marketing thought, roughly from the early 20th century until the 1950s, where the focus was on production capabilities and efficiency rather than on meeting the needs of customers.

Consumer Demand

The desire and willingness of consumers to purchase goods and services at various price points, driving the market dynamics for those goods and services.