Examlex
Negatively assessing a person and labelling the person as undesirable based on visible characteristics that distinguish them from others is characteristic of which of the following?
Segmentation Methods
Techniques used to divide a market into clearly identifiable groups of consumers with similar needs, characteristics, or behavior.
Psychographic Segmentation
A market segmentation strategy that divides consumers based on their lifestyle, interests, attitudes, values, and beliefs.
VALS
A psychographic method used to categorize consumers into groups based on variables such as motivations and resources, aiding in understanding consumer behavior.
Geodemographic Segmentation
involves dividing a market into segments based on the geographical location and demographic characteristics of the consumers.
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