The Television Program 60 Minutes Refused to Broadcast a Damaging

question 50

Multiple Choice

The television program 60 Minutes refused to broadcast a damaging interview with a former Philip Morris executive because the tobacco company threatened the network with legal action. According to Herman and Chomsky, what does this case illustrate?

• A) negative journalism
• B) currying favour
• C) advertising
• D) flak

Recognize techniques to tie information together in a paragraph.

Know basic techniques for shortening sentences to improve readability.

Define and identify a topic sentence within a paragraph.

Learn ways to avoid uneconomical wording for clearer business messages.

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Definitions:

Mixed Message

A communication that contains conflicting or contradictory information, leading to confusion in the receiver.

Oral Communication

The exchange of information or ideas through spoken words.

Written Communication

The exchange of messages or information in written form across various contexts, including business and personal communication.

Communication Culture

The set of shared beliefs, values, norms, and practices within an organization that affects how communication is conducted and perceived.