When Opinion Leaders Evaluate Media Messages, This Is an Example

question 69

True/False

When opinion leaders evaluate media messages, this is an example of step 1 in the two-step flow of communication.

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Definitions:

Encoding

The process by which information is transformed into a format that can be stored in memory.

Retrieval

The process of recalling information, experiences, and memories stored in the brain.

Storage

The process of retaining encoded information over time in the memory.

Explicit Memory

Explicit memory is a type of long-term memory that involves conscious recollection of factual information, previous experiences, and concepts.