According to Functionalists, What Are the Four Functions of the Mass

question 92

Short Answer

According to functionalists, what are the four functions of the mass media?

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Definitions:

Comarketing

A collaborative marketing strategy where two or more companies or brands work together on promotions or joint products to leverage each other's strengths and reach a wider audience.

Personal Determinants

Individual characteristics such as personality, attitudes, values, and behaviors that influence one's decisions and actions in various situations.

Cultural Experiences

Engagements that allow individuals to gain insight into and appreciation for the traditions, arts, customs, and worldview of a culture different from their own.

Needs and Motives

The psychological or physical deficiencies that prompt individuals to act in a certain way or pursue particular goals to satisfy those deficiencies.