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In a Study of the Effects of Grammatical Gender on Cognition

question 29

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In a study of the effects of grammatical gender on cognition, Boroditsky, Schmidt, and Phillips (2003) found that when Spanish speakers were asked to describe objects that were masculine in their language they:


Definitions:

Revenue

The total income generated by a company from its normal business operations.

Society

A group of individuals involved in persistent social interaction, or a large social grouping sharing the same geographical or social territory, typically subject to the same political authority and dominant cultural expectations.

Owners

Individuals or entities that have legal ownership and rights over property, assets, or businesses.

Categorical Imperative

A concept developed by the philosopher Immanuel Kant as an ethical guideline for behavior. In deciding whether an action is right or wrong, or desirable or undesirable, a person should evaluate the action in terms of what would happen if everybody else in the same situation, or category, acted the same way.

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