If We Use the __________ Approach to Determine Why People

question 125

Multiple Choice

If we use the __________ approach to determine why people commit suicide,we start by formulating a theory about the "causes" of suicide and then test our theory by collecting and analyzing data (such as vital statistics on suicides) .

• A) explanatory
• B) inductive
• C) normative
• D) deductive

---

Definitions:

FCB Grid

A model that categorizes consumer products into four quadrants based on high/low involvement and thinking/feeling decision-making processes.

Consumer Motivation

The driving forces behind consumer behaviors that push individuals to seek satisfaction through the purchase and use of products and services.

Addressability

The ability to identify and reach specific target audiences or devices, usually in the context of marketing or advertisements.

Market Segment

A collection of people or entities with one or more common attributes, leading them to have similar demands for products and/or services.