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In Discussing the Gendered Division of Paid Work,the Sociologist Elizabeth

question 44

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In discussing the gendered division of paid work,the sociologist Elizabeth Higginbotham (1994) points out that:


Definitions:

Solution-Centric

A strategy or approach focused on providing solutions to problems or meeting specific customer needs rather than on the product itself.

Customer Objections

Concerns or reasons potential buyers offer to avoid making a purchase decision, which need to be understood and addressed by sales personnel.

Personal-Selling Process

A series of stages a salesperson goes through to persuade a customer to make a purchase, including prospecting and follow-up.

Benefits

In the FAB sales approach, individual values attached to the advantages offered by various product features.

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