As the Masses Attempt to Influence Elites and Vice Versa,a

question 71

Multiple Choice

As the masses attempt to influence elites and vice versa,a two-way process occurs with the dissemination of______________,which is information provided by individuals or groups that have a vested interest in furthering their own cause or damaging an opposing one.

• A)propaganda
• B)rumor
• C)public opinion
• D)cultural capital

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Definitions:

Market Share

The portion of a market controlled by a particular company or product, often expressed as a percentage of total sales in that market.

Missionary Selling

A sales technique where salespeople promote their product or service by educating potential customers about its features and benefits, often without directly asking for a sale.

Order Processing

Form of selling, mostly at the wholesale and retail levels, that involves identifying customer needs, pointing them out to customers, and completing orders.

Creative Selling

Persuasive type of promotional presentation.