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What is the "E.T. argument," who uses it, and for what purpose(s)?
Risk Premium
The additional return required by an investor for tolerating a higher level of risk compared to a safe investment.
Market Risk
The possibility for investors to experience losses due to factors that affect the overall performance of the financial markets.
Total Risk
The complete spectrum of all types of risk that an investment or project could potentially face, including both systematic and unsystematic risks.
Expected Return
The expected return is the average return expected on an investment over a period.
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