The Diffusion of Innovation Model Attempts to Explain How a Product

question 40

True/False

The diffusion of innovation model attempts to explain how a product or idea becomes acceptable to consumers.

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Definitions:

Perception

Perception is the process by which individuals organize and interpret sensory information to give meaning to their environment.

Creative People

Individuals who think outside the box and innovate by generating novel and original ideas or solutions.

Motivated

Refers to the internal or external factors that stimulate the desire and energy in people to be continually interested and committed to a job, role, or subject, or to make an effort to attain a goal.

Characteristics

Features or qualities that define an individual, object, or concept.