Which of the Following Is the Second Step in Developing

question 38

Multiple Choice

Which of the following is the second step in developing a marketing plan?

• A) Determine the needs and wants of the target population
• B) Conduct a situational analysis
• C) Specify the benefits of the services to the target population
• D) Develop a marketing strategy

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Definitions:

Global Marketing Environment

The external factors, including economic, social, technological, and political conditions, that affect the marketing strategies of companies on a global scale.

Customer Service

The assistance and advice provided by a company to those people who buy or use its products or services.

Alternate Solutions

Different strategies, methods, or approaches considered in problem-solving or decision-making processes in order to achieve desired outcomes.

Consumer Confidence

An economic indicator that measures the degree of optimism or pessimism that consumers feel about the overall state of the economy and their personal financial situation.