A Data Collection Method That Is Oftentimes Used to Test

question 18

Multiple Choice

A data collection method that is oftentimes used to test new products,using the same people in several tests,is the

• A) consumer panel.
• B) focus group.
• C) Internet survey.
• D) mail survey.

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Definitions:

Generalization

Applying information obtained on a small sample of units (such as people) to a larger population of the units.

Sample

A selection from a larger group meant to represent the whole, chosen for analysis or inquiry to gather data about the broader population.

Consent

Voluntary agreement or permission for something to happen or agreement to do something.

Closed-ended

Questions or statements that limit responses to specific choices, making it easier to quantify opinions or behaviors.