Which Represents a Ranking of Four Types of Behavioral Change

question 32

Multiple Choice

Which represents a ranking of four types of behavioral change from easiest to market to most difficult to market?

• A) Action, cognitive, behavior, value
• B) Cognitive, action, behavior, value
• C) Cognitive, behavior, action, value
• D) Value, cognitive, action, behavior

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Definitions:

Opportunity Costs

A rephrased definition: The potential gains or benefits that are lost when choosing one alternative over another in decision-making.

Gross Margin

The difference between sales revenue and the cost of goods sold, expressed as a percentage of sales revenue.

Income Statement

A financial statement that shows a company’s revenues, expenses, and profits or losses over a specific period.

Committed Fixed Cost

Expenses a company has committed to, unrelated to its level of production or business activity.