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What Is the Purpose of Market Research

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What is the purpose of market research?


Definitions:

Interest Expense

The cost of borrowing money.

Income Tax Expense

The cost associated with income taxes owed to federal, state, or local governments, recognized in the accounting period in which the income was earned.

Times Interest Earned Ratio

A financial metric that measures a company's ability to meet its debt obligations by comparing its income before interest and taxes to its interest expenses.

Income Before Taxes

Income before taxes is a measure of a company's profitability before any tax expense has been deducted from revenues.

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